“Pretty girls who are not very nice due to maybe big egos and ugly ones who may have beautiful characters can become Nok Air cabin attendants. What we do is combine the best of the two—beautiful girls with nice personalities.”—That’s the progressive hiring policy practised by Thailand’s Nok Air, according to its CEO, Patee Sarasin, who says the airline keeps its roster young by retiring its cabin crew staff by the age of 30.